*** Our October meeting will be held on Nov 2nd instead of October 26th, so I guess it will technically make it a November meetup . ***
Guest Speaker: Tom Evans, Principal – Lûcrum Marketing
“Going from Message Nightmare to Message Delight”
We are very excited to have Tom lead this highly volatile discussion! I had the pleasure of meeting Tom at Product Camp Austin; listen, if you have missed any of the previous meetups…you don’t want to miss out on this discussion!
A nightmarish scenario for product management/product marketing is to hear a multitude of different messages communicated to the market about your product. Executive management says one thing, the sales team has a variety of messages and marketing is communicating yet another message. This results in significant marketplace confusion, impacts revenue generation and reflects poorly on your product. We like to blame others for this, but the likely reality is that we are at fault. As PMs, we must own the message and then enable the organization to take this message to the market.
This is an interactive discussion on how to improve upon your message and then define best practices in enabling the sales team to communicate it.
About Tom: Tom Evans is a Principal at Lûcrum Marketing and brings over twenty years of successful hi-tech business experience helping start-ups as well as Fortune 500 companies create and launch winning products. Tom’s experience covers numerous vertical industries, technologies and international markets.
Refreshments and hors d’oeuvres sponsored by:
When: Tuesday November 2nd, 2010
Time: 5:30pm – 7:30pm
5:30 to 6:15 – Networking
6:15 to 7:30 – Guest Speaker Presentation with facilitated discussions
Blue Mesa Grill
5100 Belt Line
Addison, TX 75254