It’s a Saturday morning and I am up at 3am out of the house by 4am and on my way to Austin for my first ProductCamp “unconference”. Having offered to volunteer with registration, I needed to be there by 7:30am…what was I thinking! But honestly, I was very excited and even woke up before the alarm went off!
After a pleasant 3.5 hrs drive (no one was hogging the fast lane) I arrive at the AT&T Conference Center and wow…it is a pretty snazzy state of the art venue. So anyway, my immediate job (along with a few other volunteers) is to help separate name labels, alphabetize and once attendees arrive – check them in, give them a goody bag, map, answer questions and direct them to the main meeting room…sounds easy right…did I mention how many people attended? We had close to, if not more than, 500 people attend; 700 registered! The ProductCamp Austin team pulled together an excellent production.
I could not help but notice the energy in the atmosphere; friendly but charged…it kind of felt like a game day. You could tell that attendees were there to meet others, participate, learn and to have as much fun as possible. All the sessions I attended were relaxed, very interactive and I learnt a ton. I also met some pretty impressive professionals. Choosing which sessions to attend was the hardest part, they all sounded great and there were 7 choices for each time slot! Of course I had to attend the “Mobile Strategy and Product Development” session. “My PowerPoint sucks! Now What?” sounded really intriguing while “Seven Foundational Practices to Creating a Compelling Product & Market” was another great option…choices, choices, choices!
What did I think about the “Mobile Strategy and Product Development” session? I think it was an excellent workshop for application developers who are wondering what OS (WinMO, Symbian, Android…) and business model to use. Beyond the OS, developers should also have a business plan, expecting the app store or mobile carriers to develop one for you is not a good strategy
. But of all the sessions I attended, my best session vote was for “Enterpreneurship in a Down Economy” by Yuen Yung, Owner of the How Do you Roll sushi franchise. Part of his strategy was based on filling gaps in a market that is fragmented and at best only regional. He talked about one of the best advice he received was from his grand pa (or dad); ‘if there is no plan B, plan A works a whole lot better’…isn’t that the truth!
But all good things come to an end and it was time to haul myself back home…this time the drive was really long…we need a ProductCamp Dallas!